FOR BRANDS & AGENCIES
The shelf is the final
conversation before the sale.
Bring your brand closer to the products, prices and choices a shopper encounters in store.
PHYSICAL PROXIMITY
From recommendation
to consideration.
A shopper can encounter many recommendations before entering a store.
What is stocked, visible, priced and promoted influences what reaches the basket. AisleWise works in that final retail environment, helping manufacturers, distributors, brands and agencies build relevant physical campaigns.
01
Position
Choose media close to the category or along the shopping trip.
02
Presence
Combine suitable formats around a clear commercial objective.
03
Evidence
Agree what can be measured with the data available.
CAMPAIGN OBJECTIVES
Start with what needs to change.
Product launches
Category visibility
Promotional support
Brand salience
Trial & consideration
Seasonal activation
HOW WE PLAN
A clear brief. A suitable media mix.
01
Define the objective
Set the category, market, timing and intended shopper response.
02
Shape the placement
Agree retailer participation, suitable positions, creative and implementation.
03
Agree the measurement
Set the evidence requirements before the campaign, including limits to interpretation.
THE NEXT CONVERSATION
Bring your next campaign
into the store.
Talk to us about the market, category and commercial objective. We’ll build the conversation from there.